Following the recent announcement that ATL Automotive will operate as the sole franchisee for the Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car brands in Jamaica, the company has proudly announced the appointment of Mark Pike to the position of General Manager and Head of Business for the newly-formed company.
From November, ATL Automotive will operate all three brands in Jamaica, a groundbreaking agreement that brings all three Enterprise Holdings brands to facilities in locations across the country for the first time ever. Pike heads the new team having joined from affiliate company Sandals Resorts International (SRI) where he developed skills in the Hospitality and Tourism Industry, spanning diverse experiences in hotel management, community tourism and corporate hospitality management.
A third generation tourism practitioner with over 15 years’ experience, Pike spent seven years at SRI under the leadership of CEO, Adam Stewart and Wayne Cummings, Director of Business Processes, with responsibility for implementing and managing [...]
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Enterprise Holdings today announced that Jamaica’s leading automotive company, ATL Automotive – an affiliate of the family-operated Sandals Resorts International (SRI) Group – will serve as the franchisee for its Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands in Jamaica.
The agreement will bring all three Enterprise Holdings brands to tri-branded facilities throughout the island starting in late 2016. Locating all three brands in one facility will offer customers easy access to a wide range of rental options.
“Jamaica is an important market for our customers. These new locations enable us to serve both our leisure and corporate customers at one of the top tourist destinations in the Caribbean,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings, the largest car rental company in the world.
“Culturally and operationally, ATL Automotive is a great match for us, given their strong growth profile, focus on customer service and [...]