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Enterprise Holdings Partnering With ATL Automotive/Sandals in Jamaica

Partnership Brings All Three Rental Brands to New Market

Enterprise Holdings today announced that Jamaica’s leading automotive company, ATL Automotive – an affiliate of the family-operated Sandals Resorts International (SRI) Group – will serve as the franchisee for its Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands in Jamaica.

The agreement will bring all three Enterprise Holdings brands to tri-branded facilities throughout the island starting in late 2016. Locating all three brands in one facility will offer customers easy access to a wide range of rental options.

“Jamaica is an important market for our customers. These new locations enable us to serve both our leisure and corporate customers at one of the top tourist destinations in the Caribbean,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings, the largest car rental company in the world.

“Culturally and operationally, ATL Automotive is a great match for us, given their strong growth profile, focus on customer service and [...]

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