The “Volkswagen – Das Auto.” slogan unites the three core messages that distinguish the Volkswagen Passenger Cars brand: innovative, offering enduring value and responsible. Customers worldwide associate quality, reliability and German engineering skill with Volkswagen Passenger Cars.
This brand profile, which creates trust in our customers, is the reason the Volkswagen brand is the first choice for millions of customers when buying a car. Global brand management focuses on the wishes and preferences of customers, today and in the future. They are the starting point for developing innovations that are driven by demand, while remaining affordable.