Honda’s Record Success
Honda, the brand Jamaica knows and continues to love, sold a record-breaking 118 units in April; a first without a major sale involved. The popular CR-V and its sister model, the HR-V, were the most popular models with a combined total of 109 units. Other units sold were the Civic, City and Fit.
With achieving almost 50% over target, Sam McKenzie, Head of Business commended his team “Here at Honda, it’s a team effort that is driven by passion. From the sales team to the finance advisors to our after sales group at the service, parts and body shop – they all create magic by working closely together as one unit to ensure our customers know they are our top priority. It’s more than just a job for us; at the end of the day, when we assist our customers achieve their dream car, its sheer joy”.
Honda has maintained prominent brand presence in the automotive market as Jamaica’s leading premium Japanese brand thanks to unbeatable service, top-notch aftersales service, easy access to parts, and models maintaining the industry’s best resale value. In 2015, Honda had a 30% increase in sales compared to the previous calendar year.
“Our customers know that when they’re buying a Honda, they’re investing in reliability, safety and resellability for them and their families. It’s the brand Jamaicans have trusted for decades.” McKenzie continued.
Group General Manager, Matthew Cripps, expressed his gratitude to the Honda team for their hard work in growing the brand to where it is now. “Not only is it our team who’s exceptional, but our customers as well. It’s their trust in us and with Honda that inspires us to continue to serve them better”.
Honda’s showroom, located at 47-49 Hagley Park Road, Kingston 10 is currently undergoing renovations to upgrade the location with new state of the art facilities to ensure customers receive first class comfort during the sale and aftersales of their vehicle.